GAP SELLING BOOK
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
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SELL MORE FASTER, WITH HAPPY BUYERS
It's the 21st-century. Old school selling tactics don't work anymore. Buyers are immune to the old, tired, high-pressure product-centric sales approaches. It's time to change the way you sell.
- Sell More
- Increase win rates
- Shorten sales cycles
- Increase average deal size